Travel was back for the first time since the pandemic started — and we knew what people were missing most: those first travel feelings. That first whiff of mountain air. That first sip of piña colada in the hot sun. Or, for the folks with (or soon to be with) the WestJet RBC World Elite Mastercard, that first splash in a resort pool or first dive onto a hotel bed.
So we tapped into those experiences to channel those feelings. And, with a little fun editing, we showed how the amount they saved on their trip from the WestJet RBC World Elite Mastercard made that moment feel even better.
Area of Focus: Concept, Script Writing
Cannonball
Bed Flop
.mike 