When Freshii re-released their tacos, we knew they needed to amp things up to stand out against competitors — both the quick service giants and trendy cantinas. In other words, they needed to show them it was time to Turn Up The Taste.
If we were going to do that, we figured we needed to turn it up in a way that would capture the excitement, energy and, most importantly, the exact reason Freshii Tacos were a better alternative to low-quality fast food and high-priced hipster joints. So, I wrote a song — and some headlines to go with it.
Area of Focus: Concept, Song Writing, Headlines
Turn Up The Taste
Headlines — DOOH
.mike 