Innk & Gunn
Canada’s number 1 import craft beer isn’t an easy title to claim. For Innis & Gunn, however, it wasn’t a line bypass into the craft beer culture of Toronto. They needed a way in. So we looked to the brand’s beginnings: their brewmaster who decided to do things differently. We tapped into the maker scene in Toronto—the challengers and mavericks—and found Inkbox. Together we created Innk & Gunn, a temporary tattoo parlour and tasting room on Ossington to establish what would become an ongoing, globally-led partnership program. Not to mention, it inspired an entirely new black lager.
Areas of Focus:concept, headlines
.mike 